Bitcoin Policy Institute Reports Declining Appeal of Digital Gold

A nationwide study released by the Bitcoin Policy Institute shows that Americans have a lower perception of Bitcoin as "digital gold." The survey was conducted from March to June 2026, with a sample of 1,516 registered voters aged 18 to 64. The research indicates that information centered around control is more influential, such as investment decisions and self-tracking activities. Statements about placing savings outside the reach of banks or government performed well, while "digital gold" did not emerge as the most powerful slogan. The study also found that potential buyers have a higher acceptance of Bitcoin when they receive information from ordinary holders like friends or financial advisors. The survey revealed that after being exposed to 19 tested messages, the proportion of those with no interest in holding Bitcoin dropped from 39% to 32%, while those expressing very or extremely high interest increased from 19% to 24%. Additionally, a study released by the Cleveland Federal Reserve Bank in July 2026 noted that return expectations explain the holding of Bitcoin better than all demographic variables. In 2021, holders expected an annual return of 22%, while non-holders expected 7%. Research based on the Nielsen Homescan Panel from 2018 to 2025 showed that participants who learned about a 14.3% return from the previous year increased their planned cryptocurrency investments by about 47%.

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