Illustration of Upbit's 10 Web3 Business Partners: Exchange Model Shaped by Korean Regulations

The Web3 asset data platform RootData has outlined Upbit's business partners, which are relatively limited and mainly focused on areas such as blockchain infrastructure and compliance services. This is closely related to South Korea's unique and strict regulatory framework: under a system environment centered on real-name systems, VASP regulation, and anti-money laundering, exchanges are required to take greater responsibility for the flow of funds and user identities, making Upbit more inclined to develop its own systems and build localized capabilities rather than extensively introducing external partners.

From the disclosed structure, on the technical side, infrastructure capabilities are strengthened through Lambda256, Aptos, and others; on the compliance level, service providers such as VerifyVASP, Chainalysis, and Crystal Intelligence are introduced; and supplementary funding and liquidity are provided through Circle and Naver Pay. Additionally, Upbit quickly built trading capabilities relying on its cooperation with Bittrex since its launch in 2017.

On the branding side, Upbit has explored NFT entertainment collaborations with Hybe and has laid out plans in esports (LCK) and signed top players like Faker, while also becoming a primary partner of the Korean Sports Council. However, as the popularity of NFTs and the metaverse has declined, the influence of related entertainment collaborations has weakened. Related compilation: [Upbit Web3 Partner Network Compilation (continuously updated)](https://cn

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