Misela Opens First Manhattan Store In Noho
By: bitcoin ethereum news|2025/05/15 20:15:05
0
Share
Inside the new Misela store By now New York City Mayor Eric Adams is infamously known as a big fan of Turkey’s but it also seems Turkey is a fan of the Big Apple. At least when it comes to luxury accessories. Two brands, Misela and Serena Uziyel have both opened retail spaces in the past month as their customer base expands. It also points to the ongoing larger trend of brands focusing on DTC in their own retail spaces whose locations are easily determined based on online data. For Misela, founded by Serra Türker Bayr, the downtown cool of Bond Street beckoned. The brand’s roots began in New York when Türker Bayr, launched Misela in 2008 with a largely wholesale business model. The brand, whose names refers to the first two letters of Serra and her sisters name, is produced in Turkey and hit the market during the indie accessories boom and garnered prestigious industry recognition, selling at Henri Bendel and Scoop in their heyday. As the brand grew, so did Serra’s as she got married and started a family, she eventually returned to Turkey full time. The Anatolia chevron style is a customizable bag in a variety of styles By 2012 she had opened her first store in Istanbul. “We started growing the brand there slowly, shifting from wholesale to DTC. The brand got bigger so along the way I wanted to expand internationally, and I opened a boutique in London in 2019,” said Türker Bayr adding, “I always wanted to come back to New York because my heart was always kind of here because I knew this market and this woman, but I was waiting for the right time.” A hallmark of the brand is its chevron leather pattern which can be customized in various color and stitching details on a variety of totes, carryalls, small leather goods and even suitcases. The made-to-order styles cost the same as items in store and on the shelf. A whipstitched leather trim also comes in 80 colors to accent the twelve base colors. Initials and the brand’s Eye of the Tiger motif—a design with roots in Ottoman Empire and Eastern philosophy is a modern talisman for strength and vitality—motif can also be added to bags. Once ordered the bags which are made in Turkey, take 15 to 20 days to be created and delivered. Average price points range from $880 for an Edna tote in Anatolia print to the Sienna doctor’s bag style in Los Angeles laser cut pattern for $1,300. Türker Bayr promises a special design for New York. “I’m a textile designer, originally and I wanted to create this fabric to create timeless handbags. I played around with some designs and I created a zig zag within a Chevron,” she explained. The Belgravia taxi cab yellow style is unique to New York. The brand also features soft leather styles such as quilted styles and laser cut styles that recall architecture motifs. “There’s always a source of inspiration. For example, this I call Theia print which is an alternating diamond pattern,” she explained. Since opening the store in the UK, Misela has leaned into digital marketing which helped build a US customer base, currently focused on New York and Los Angeles. Meanwhile back at home base, the brand opened a new headquarters in Istanbul, a four-story building with two floors dedicated to selling. A design atelier and headquarters occupy the other two floors. “We partner with galleries for creative approaches in seasonal room concepts. These have been so loved so we wanted to do the same idea here in New York,” Türker Bayr added. Source: https://www.forbes.com/sites/roxannerobinson/2025/05/15/misela-opens-first-manhattan-store-in-noho/
-- Price
--
--
--
This content is provided for general informational purposes only and doesn't constitute financial, investment, legal, or tax advice. Any events, rewards, online promotions, or related information mentioned herein should not be considered a recommendation, solicitation, or invitation to purchase, sell, trade, or otherwise deal in any crypto assets. Crypto assets are highly volatile and may result in loss. The availability of WEEX services, products, and related events may vary by region. You are responsible for ensuring that your participation is in accordance with applicable local laws and regulations.
You may also like

Key Market Insights from December 12th, how much did you miss out?
1. On-chain Flows: $86.9M USD inflow to Hyperliquid today; $45M USD outflow from Polygon PoS
2. All-time High/Low: $US, $SAD
3. Top News: Federal Reserve's Bond Buying Surpasses Expectations, Wall Street Revises Collective 2026 Forecast

The Bounce is a Illusion? The Bond Market Has Answered
The Stock Market is in Frenzy, Bonds and Oil Are Signaling Caution

CZ's new book reveals the past of FTX: SBF has high emotional intelligence but has repeatedly poached and smeared Binance
Binance founder Zhao Changpeng (CZ) reveals his past with FTX founder SBF in his new book "Binance Life."In the summer of 2019, just a month after FTX launched, SBF actively sought investment. At that time, Binance CFO Zhou Wei supported the investment, and CZ ultimately decided to invest after FTX'...

Insurance capital giant's initial position of 20 million USD, State Street launches treasury custody, Iris achieves full retention
According to BBX data, yesterday global listed companies released strong fundamental signals in "traditional finance entry" and "small and mid-cap dollar-cost averaging":$20 million insurance capital entry: Corebridge Financial (NYSE: $CRBG) disclosed yesterday that the board has approved a $20 mill...

Kroll gives Ripple Prime a "medium quality" BBB rating, which is the lowest investment grade
According to The Block, Kroll Bond Rating Agency (KBRA) has rated Ripple Prime's U.S. brokerage and holding company as "medium quality" with a BBB rating, which is the lowest investment grade.Ripple Prime provides integrated trading, lending, and settlement services for institutional investors. KBRA...

Average Earnings per Person $90 Million, Earth's Biggest Private Buyer of Gold
Sell dollars with the left hand, stockpile gold with the right hand, he knows better than anyone where the risk lies.

Musk: New Roadster Sports Car May Have Flight Capabilities
BlockBeats News, November 1st, Elon Musk stated on Joe Rogan's podcast on Friday that Tesla plans to release a new generation of its high-performance all-electric supercar Roadster by the end of 2025, which may have the ability to fly, and described it as "crazier than all of James Bond's vehicles c...

Fed’s Sept. 17 Rate Cut Sparks Initial Volatility but Sets Stage to Boost Bitcoin, Gold, and Stocks Over Time
As markets digest the Federal Reserve’s much-anticipated interest rate decision on September 17, there’s a mix of short-term…

Hong Kong SAR Government Prepares for Third Sovereign Green Bond Issuance
BlockBeats News, September 6th, according to Bloomberg, the Hong Kong SAR Government has reportedly appointed banks to prepare for a potential digital bond issuance. If this issuance proceeds, it will be the Hong Kong government's third digital bond issuance. The SAR government successfully issued a...

Wall Street Rings Inflation Alarm Bells Amid Iran Tensions, What Does It Mean for Cryptocurrency?
Interest rates have remained stubbornly high, posing a challenge to the cryptocurrency bull case.

Former Central Bank Official of Brazil Launches BRD Stablecoin, Backed by Brazilian Treasury Bonds
BlockBeats News, January 7th, Former Central Bank Director of Brazil, Tony Volpon, announced the launch of a Brazil Bond-supported stablecoin, BRD, offering a roughly 15% interest rate pegged to the Brazilian Real. The issuance of the stablecoin BRD aims to boost demand for Brazilian bonds and reduc...

Traders Resist New York Fed Loan Facility, Fed's Repurchase Market Pressure Relief Hindered
BlockBeats News, November 19th. According to foreign media reports, traders have rejected the New York Fed's proposal to use a lending tool to ease market stress. Bond traders have shown resistance to Federal Reserve officials' urging to use a key lending tool, making the Fed's efforts to alleviate ...

Opinion: Federal Reserve Independence Hit by Trump's "Combo Move," But President's Speech Impact Limited
BlockBeats News, November 5th, under nearly a year of sustained attacks by President Trump, the Federal Reserve is under heavy pressure. Facing President Trump's insults, threats to dismiss Fed Chair Powell, ongoing efforts to dismiss Fed Governor Cook, and explicit requests to lower interest rates ...

From $250,000 to $60 million! Durant's AI investment is more profitable than his NBA career

City Protocol Raises $11 Million: Will It Bring Hedging, Arbitrage, and Private Equity on-chain?

Bank of England Sets Legal Goal to Support Stablecoins and Promote Payment Innovation

Monetization of Debt: Treasury Conceals Deficits and Expropriates Savings with Stablecoins

UK crypto gains hit £1.38B as 240 investors report over £1M each

Robinhood Chain Sees Over $100 Million Meme Coin, Crypto-Stock Pairing Boosts RWA

Senolytics Reduce Harmful Microglia in Aging Mouse Brains
Researchers identified a population of inflammatory and senescent microglia concentrated in the white matter of aged mice. Several senolytic therapies reduced these cells and partially restored the fimbria to a more youthful organization, although clinical evidence in humans is still very limited.

$3.16 Billion Inflow Observed for BlackRock ETFs
Over the course of eight trading days, a total inflow of $3.16 billion (approximately 4.36 trillion KRW) has been observed in BlackRock's Bitcoin (BTC) and Ethereum (ETH) ETF-related wallets and products.

Who is Charging the Toll in the Era of "Everything on the Chain" as Tokenization's "Back-End" is Clearly Priced?

A Founder’s Reflection: Why Did Fomo Run Further Than Us from the Same Starting Point?

STX crypto review 2026: Tokenomics, BTC yield and staking demand

New Trust Bank Behind USD1, Largest Shareholder from Abu Dhabi

Why Coinbase is Betting Big on Agentic Finance

BIT Investment Opportunities Forum Held in Hong Kong, Discussing Next Phase of Market and Asset Allocation Opportunities

RWA Weekly: JPMorgan and Three Other Banks Advance Global Stablecoin Alliance; Coinbase Launches Tokenized Stocks on Base Network

Wall Street Increases Presence in Crypto, but Altcoin Capital Flows Become More Concentrated

Websea's Third Anniversary: Adjustments and Choices of a Mid-Sized Exchange Amid Industry Restructuring
As BitMart enters suspension and restructuring evaluation, and BitMEX announces the closure of its exchange business, the issues faced by mid-sized trading platforms have changed: how to navigate through cycles, retain users, and find growth opportunities beyond crypto assets.
Key Market Insights from December 12th, how much did you miss out?
1. On-chain Flows: $86.9M USD inflow to Hyperliquid today; $45M USD outflow from Polygon PoS
2. All-time High/Low: $US, $SAD
3. Top News: Federal Reserve's Bond Buying Surpasses Expectations, Wall Street Revises Collective 2026 Forecast
The Bounce is a Illusion? The Bond Market Has Answered
The Stock Market is in Frenzy, Bonds and Oil Are Signaling Caution
CZ's new book reveals the past of FTX: SBF has high emotional intelligence but has repeatedly poached and smeared Binance
Binance founder Zhao Changpeng (CZ) reveals his past with FTX founder SBF in his new book "Binance Life."In the summer of 2019, just a month after FTX launched, SBF actively sought investment. At that time, Binance CFO Zhou Wei supported the investment, and CZ ultimately decided to invest after FTX'...
Insurance capital giant's initial position of 20 million USD, State Street launches treasury custody, Iris achieves full retention
According to BBX data, yesterday global listed companies released strong fundamental signals in "traditional finance entry" and "small and mid-cap dollar-cost averaging":$20 million insurance capital entry: Corebridge Financial (NYSE: $CRBG) disclosed yesterday that the board has approved a $20 mill...
Kroll gives Ripple Prime a "medium quality" BBB rating, which is the lowest investment grade
According to The Block, Kroll Bond Rating Agency (KBRA) has rated Ripple Prime's U.S. brokerage and holding company as "medium quality" with a BBB rating, which is the lowest investment grade.Ripple Prime provides integrated trading, lending, and settlement services for institutional investors. KBRA...
Average Earnings per Person $90 Million, Earth's Biggest Private Buyer of Gold
Sell dollars with the left hand, stockpile gold with the right hand, he knows better than anyone where the risk lies.
...
Contents
Latest articles
03/28/2026
03/03/2026
Latest coin listings on WEEX
Customer Support:@weikecs
Business Cooperation:@weikecs
Quant Trading & MM:bd@weex.com
VIP Program:support@weex.com




