Ripple Partners with University of Florida for Multi-Year Collaboration, XRP Logo to Appear at Stadium

Ripple has entered into a multi-year marketing partnership with the University of Florida, with the XRP logo set to appear at Ben Hill Griffin Stadium, on digital platforms, and on Gainesville event signage starting this football season. The announcement was made by the University of Florida's athletic department on Friday. Ripple has also committed to providing financial and technological education support to student-athletes and the campus community, covering both traditional finance and digital assets. Scott Stricklin, the athletic director of the University of Florida, stated that Florida has a long history of embracing innovation and technology, and Ripple has become an innovative leader in the fintech space, looking forward to having XRP join Gator Nation. This partnership marks Ripple's latest move into college sports marketing, following a multi-year agreement with the University of Kansas to feature the XRP logo on Jayhawks basketball jerseys. At the time of the announcement, the price of XRP was approximately $1.41, up 0.6% in the last 24 hours and up about 34.9% over the past 30 days, but still down about 49.8% over the past year. Demand for spot XRP ETFs has cooled recently, with fund flows remaining flat as of September 4, with a cumulative net inflow of around $1.6 billion.

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