D'CENT Rebranded as 'DCENT' and Expands Business Scope

IoTrust is revamping its brand identity and expanding its business scope eight years after the launch of the D'CENT brand. On the 8th, it announced that it will use 'DCENT' as the new brand name, removing the apostrophe from the previous English brand name 'D'CENT'. The Korean brand name '디센트' will remain unchanged. Along with this rebranding, a new wordmark and brand color 'DCENT Lime' have been unveiled, and the new slogan is set as 'Own your future. At ease.' IoTrust plans to expand its business scope beyond the asset storage function centered on hardware wallets to include backup and recovery, asset management, and digital asset service utilization. The core message of the rebranding is 'Beyond Storage'. IoTrust has introduced the premium hardware wallet 'D'CENT X', which features a 2.4-inch AMOLED display and fingerprint authentication. DCENT is also expanding its business scope to include digital asset management solutions for enterprises and institutions. 'DCENT Enterprise' is a solution that supports the storage and management of digital assets for businesses and organizations. IoTrust's strategy is to connect personal hardware wallets and digital asset management solutions for enterprises and institutions under a single DCENT brand.

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